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TAKIS OGILVY 2025
La campaña que le robó el corazón a los fans de Takis.
El lanzamiento en España de los Takis Blue Heat era inminente. ¡Por fin! los fans llevaban meses rogando por ellos y estaban a punto de saborearlos. Pero, lo que no sabían era que no era los únicos que los deseaban, un misterioso ladrón robó todos los TBH de España y los fans tendrían que hacer lo que sea para recuperarlos.
Así creamos una campaña donde lo que predominó fue el trolleo a nuestros fans y conseguimos crear expectación hasta el final, cerrando con un gran evento para recuperar los Takis Blue Heat.
Best In Food 2025
Oro Brand Experience and Events
The campaign that stole the hearts of Takis fans.
The launch of Takis Blue Heat in Spain was imminent. Finally! Fans had been begging for them for months and were about to taste them. But what they didn't know was that they weren't the only ones who wanted them; a mysterious thief stole all the TBH in Spain, and fans would have to do whatever it took to get them back.
This is how we created a campaign where trolling our fans was predominant, and we managed to build anticipation until the very end, concluding with a big event to recover the Takis Blue Heat.
Best In Food 2025
Oro Brand Experience and Events